Prior to the Auction
The marketing period for property auctions starts four to five weeks before a sale, with the publication of the online and printed catalogues. These detail all the lots that will be offered in the property auction as well as colour photographs of each property. One of our qualified property valuation experts will be instructed to provide a comprehensive and independent information pack which will include title deed information, zoning certificates, municipal information and tenancy schedules.
Legal documentation
The legal pack will be made available to you. We shall also arrange for prospective Buyers to receive documents by post via 24-48 hour dispatch service if required anywhere in the world.
Marketing
We market to the extreme when we sell property. In addition to posting the properties on our website, emailing our 100,000 on-line registered property investors, and mailing the catalogue to approximately 10, 000 people, we will target individuals who have previously expressed an interest in similar properties, as well as adjacent occupiers, local agents and developers, builders and property companies, as well as activating a myriad of other online and digital channels.
On the advertising side, we take out substantial space in key property publications and have preferential placements in newspapers around the country, giving details of all properties with professional photography. We also place advertisements in local newspapers where we often achieve editorial coverage. We spend approximately R65 million a year in auction advertisements alone.
A large amount of other local marketing is done including mail-drops, large and prominent signage on the property and street pole advertising in the surrounding area.
Public enquiries
During this period, all interest and enquiries are meticulously logged by us in our customised workflow and CRM systems. We will maintain close contacts with potential buyers and advise you of the strength of interest in your property as well as report any other pertinent issues prior to the auction sale.
Reserve price
Together, we will agree on a reserve price for your property when the mandate is signed. This is a level below which we will not be authorised to sell in terms of the auction mandate. It is important that this is set realistically.
Viewing and inspection
Potential purchasers may want to view the property during the marketing period and receive our independent property valuations. We facilitate access and public viewings. In most cases, pre - arranged times are set up for viewing. Details will be printed in each catalogue and in newspaper advertisements prior to property auctions.