Consumer Protection Act
SOURCE: Office of the Consumer Protector
On the 1st of April 2011, the new Consumer Protection Act comes
into force.
Western Cape Minister of Economic Development and Tourism, Alan
Winde, said: "The Consumer Protection Act will radically overhaul
the manner and form in which business is conducted within our
country. One of the important elements introduced by the Act is the
acknowledgement of the rights that all of us as consumers will now
be able to enjoy. Previous legislation ignored these principles and
for the first time we have statutory recognition of our right to
confidentiality, information, disclosure, fairness, transparency,
choice, safety and redress. From 1 April onwards, it will not only
be disrespectful, but illegal, to ignore consumers'rights."
The legislation will furthermore create a far better environment
within which the various consumer protection authorities, both at
national and provincial level, will be able to effectively regulate
and enforce the various provisions aimed at enhancing the
relationship between consumers and business.
Winde continued: "It is imperative for companies to determine the
extent to which the Act applies to them so that the new business
risks can be mitigated." The solution will have to be organisation
wide, working through each of the company's functional areas so as
to standardise compliance while optimising business productivity
and the operational requirements of the organisation.
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